Last month Birmingham-based communications consultant Wade Kwon came to speak to members of See Jane Write about blogging. Kwon is the director of the social media conference Y'all Connect and he was one of the founders of the award-winning website Magic City Post.
Kwon's advice to us was much simpler than I expected. His secret to success: "Blog, baby, blog!" Kwon stressed the importance of consistency and gave great advice on how we can keep our blogs alive.
|Wade Kwon addressing See Jane Write members at a recent workshop|
(Photo by Audrey Atkins)
Pursue your passion. "Tap into something you could write about all the time," Kwon said. But you still need to know why you're blogging. What is your objective? What do you want to get out of your blog?
Tackle your tagline. Develop a phrase that succinctly describes everything you want to cover. When Kwon and his partners started Magic City Post, they figured out that their site would celebrate all that's right about Birmingham. The site's About page read:
Magic City Post in two words? Unrelentingly Positive!
MCP in 18 words? A daily look at the Birmingham metro area that shows off the best the region has to offer.