I Left BlogHer '13 Feeling Like a Loser

Monday, August 5, 2013


I left BlogHer '13 feeling like a loser. This was not the fault of the hardworking women who organized and led the event. BlogHer is the world's largest blogging conference for women and I felt quite privileged to have had the opportunity to travel to Chicago for this year's event, which was held July 25-27. The breakout sessions were informative and to call the keynote speakers inspiring would be an understatement. I was in awe of the confidence of Ree Drummond (better known as the Pioneer Woman) and can't count how many times she made me laugh out loud.
The highlight of the conference for me, though, was the Saturday morning interview with Sheryl Sandberg. Her powerful and unabashedly feminist words were so uplifting I had chills through most of her talk.

Nonetheless, I spent most of my time at my first BlogHer feeling very much out of my league as I was surrounded by women who'd garnered book deals and started thriving businesses thanks to their blogs, and women who said things like "I only have a paltry 5,000 Twitter followers."

In my hometown of Birmingham, Ala., I'm considered a blogging star to some, but not because The Writeous Babe Project gets thousands upon thousands of pageviews each day. (It doesn't. And I only have a paltry 1,000+ Twitter followers.) Folks see me as a blogging guru because I have successfully built a community of women bloggers -- both online and off -- through See Jane Write, an organization for women writers that I started in 2011. And on July 1 I took those efforts a step further with the launch of SeeJaneWriteMagazine.com, an online lifestyle publication for women who love writing, blogging, and social networking.

While at BlogHer, however, I began to wonder if See Jane Write is preventing me from pursuing my personal writing and blogging goals. And how can I be at the helm of See Jane Write if I'm not leading by example with a successful writing and blogging career of my own?

I am a teacher by day and I freelance for a few local and national publications for extra cash because a teacher's salary doesn't afford me the Carrie Bradshaw lifestyle I covet. See Jane Write takes up nearly all of my free time as I spend dozens of hours each week planning panel discussions, workshops, and networking events. All this leaves few hours to devote to pitching article ideas to my favorite websites and magazines and little time for promoting my personal blog.

The women I met at BlogHer built their personal platforms first and then moved on to bigger projects. My process was backwards. I'd done it all wrong.

My sweet husband, who's also a writer and blogger, tried to cheer me up as I sent him text messages declaring that "I suck!"

He said: "You need your own path. Clearly you're doing something right."

But I just tucked my phone back in my purse, sighed, and thought, "He doesn't get it."

Being the Southern church-going gal that I am, I did the only thing I knew to do -- I asked God. The problem with that, though, is that God doesn't text or email and these days won't even set bushes afire to give a girl some direction.

However, a few days later God decided to give me an answer through a video stream. I was watching a sermon I'd missed when I skipped church one Sunday (sorry, God) and one of our associate pastors spoke on "The Most Excellent Way" to change the world. That way, he said simply, is love.

When you do things to help people improve themselves and their lives, you earn the privilege to influence them. When you invest in other people your value goes up. People don't care what you know until they know that you care.

As he spoke I thought about BlogHer itself. I thought about all the hard work co-founders Lisa Stone, Elisa Camahort Page and Jory Des Jardins must have put into BlogHer long before it became what it is today. And I thought about all the women whose lives would have never been touched by BlogHer if Lisa, Elisa, and Jory had given up to focus on personal projects.  

Don't get me wrong, See Jane Write is no BlogHer and may never be anywhere nearly as successful. But my little group that could is inspiring women every day -- they tell me so. And that's better than any blogging award or book deal. It's even better than seeing my byline in my favorite magazine.

My husband was right: I am on my own path and it's the right path for me.

Perhaps God does send text messages after all.

26 comments:

  1. Great post. I can totally relate. And what an awesome husband you have! I think as creative entrepreneurs we have to remind ourselves daily what all of our hard work is for. it's for the love of the work. And if that's in place, then all good things will come from that - in its time and exactly the way it's supposed to. I admire what you're doing!

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    1. Thank you so much. And yes my hubby is quite awesome! You're right. The desires of my heart will come as long as I stay true to the work God has given me.

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    2. Thanks Javacia and GG Renee. Needed both of these reminders.

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  2. Javacia, great post! Don't sell yourself short; I personally think you've accomplished quite a bit in the writing/blogging world. After all-at least you were at BlogHer! I didn't even make it to that. We could all always get caught up in comparing ourselves to the blogging heavyweights, but it's also important to celebrate our small victories.
    Best wishes as you continue your work!

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    1. Thanks, Tyece! My experience taught me that we all have our own path and we need to just stay focused on that and not get caught up in comparing ourselves to others -- something I struggle with all the time.

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  3. I admire how far you've come in such a short amount of time with SJW! As long as I've known you, you've accomplished everything you said you would and I know that trend will continue. I can't tell you how much inspiration I've gotten from your "little group that could," and I'm proud to be a part of it.

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    1. Aww! Thanks, Audrey! I am proud to call you my friend and glad that you're a part of SJW.

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  4. I think your husband is so right! We don't all achieve success in the same way, nor do we define success itself the same way. You do so much, and you've been a real inspiration to me, and not just through SJW, but through your personal blog. Whether it's a subject you were brave enough to write about, or simply the tone and style that you wrote in, you're touching more people than you know!

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    1. That means a lot, Jennifer. Thanks so much!

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  5. I had this exact same conversation with God about a month ago. Everything you said it another confirmation for me. There are several bloggers I follow and I've tried for some time to find my niche and after finally getting still God said "write to save lives". At that moment I stopped trying to write about things I had absolutely no interest about or forcing blog posts.

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    1. "Write to save lives" -- wow, that is so powerful. And I've found that when I write to make a difference instead of writing to get pageviews I feel more free and at peace.

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  6. Great message! And I completely agree about finding your own path and what works for you. The more you continue to do that, the more God will "set those burning bushes on fire" for you :)

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    1. Ha! I sure hope so! Thanks for reading, Christine.

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  7. I loved this message! I loved it more than chips, which is a whole lot.

    I'm a bit of an internet nobody myself and have avoided going to BlogHer or other blog conferences for fear of it being my high school experience all over again (I've told myself this needs to change and am working up the courage to go next year.)

    But I love what I do. I love to write and I love sharing my story in the hopes of reaching out to and connecting with others. We're not all going to be the next Pioneer Woman or Bloggess, but we're all a somebody in our own little corner of the planet. And you, my not-so-loserish fellow blogger, made a difference in my life today. Thank you :)

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    1. Thank you so much for your comment! I hope you will go to BlogHer next year and I hope we can meet IRL and be winning bloggers together!

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  8. When you play the comparison game, you will always lose. The world will always have smarter, richer, better looking, better connected, more successful people than you or me.

    I have been to a lot of conferences, some tiny, some humongous. I started my own conference because I saw a need in Birmingham, and no one else was working to fill it. I could have easily talked myself out of it, knowing how other events have succeeded (or failed). Comparing my baby conference to events that had been around for years was a meaningless exercise for me. Apples and oranges.

    And now that my first event is done, comparisons are still meaningless. All that I can and should focus on is whether guests, speakers, sponsors and volunteers were satisfied with their experience, and how it can be better next time. Maybe that's love.

    In any case, we live in an era where social comparisons are practically unavoidable. The question we must ask ourselves is, do they really matter? Or do we follow the goals and directions we set for ourselves, regardless of the many distractions along the way?

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    1. Great words of wisdom, Wade!

      Side note: Even though you don't like the comparison I must say that Y'all Connect was one of the best conferences I've ever attended. Just sayin'. :)

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  9. Hi Javacia,

    I came here from Blogher. After checking out your blog, your online magazine and the networking community, I'm struggling to see how you were able to feel like a loser at the conference. But I do understand. I'm there. I won't go to a conference for the same reasons: I feel I'm not in that league and I know it's all in my head.

    I found your article qute interesting because I also own an online magazine (www.afrikangoddessmag.com) in addition to my personal blog. I gave up on the magazine in April after 5 years of success, organizing an awards event and enjoying increased growth in readership and ad revenue. I gave it up for the very reasons you considered giving up on your magazine - i felt like the time I dedicated to it was taking away from the direction I really want to go in my writing career. I wanted to dedicate time to my personal blog and to complete the 5 unfinished novels I have sitting in my book archive:-)

    Keep up the good work. Touching someone with your words is always rewarding and great success as you have found out. I felt rewarded for 5 full years (every time a reader would send a personal email to say thank you) with the magazine. I pray that you continue to trust God to lead you in your journey and define success on your own terms. When it's time to move on, you'll just know it. All the very best!

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    1. Hi Nicole,

      Thanks for stopping by. I felt like a loser at the conference because I got caught in the trap of comparing myself to the women around me. But this experience has taught me the importance of staying focused on my purpose and appreciating my own path.

      I think attending conferences is a good thing. It's nice to be around like-minded people who understand why you're so passionate about what you do. I've attended many conferences and this was the first time I left one "feeling like a loser" and I realized that this was no fault of the conference organizers or presenters. It was a feeling a caused by comparing myself to others.

      Best of luck to you in your writing career!

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    2. Thank you and you're welcome:-)

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  10. Oh no! I left feeling completely the opposite. I quickly recognized there are a lot of people out there who have been blogging longer then me, are "selling" an actual product compared to the fact that I'm writing my thoughts, and don't have little kids eating up their time.

    It can be dangerous to compare yourself to others.

    Instead, I went looking for answers. I'm self taught and if I had to figure out one more thing on my own my brain was going to explode.

    I left overwhelmed, exhausted and filled. Erase what you saw in others and focus on what you see in yourself.

    P.S. You have one smart husband :-)

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    1. Hi Jennifer,

      I'm glad you had such a positive experience at BlogHer. And I'm glad I went as well, but I learned a valuable lesson about the folly of comparing myself to others.

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  11. Ree Drummond spoke with confidence? You're kidding, right? She gave the opening keynote and had absolutely nothing to offer the blogging community in terms of advice, knowledge or motivation. She was absolutely awful and most of the people at my table complained about what a joke she is. What exactly did you gain from her presentation? She's nothing but a huge narcissist.

    When I saw this, I knew we weren't only ones who felt that way. http://bit.ly/1cQpqGA

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    1. I found her vulnerability and frankness refreshing. To me it reflected a belief that I have that one way to be successful in blogging is to just put yourself out there even at the risk of people criticizing you (or devoting entire blogs to trashing you). In her talk she revealed that she didn't have some major five-year plan when she started blogging. She didn't really know what she was doing and her photos sucked. But she kept at it and got better. I think this can be encouraging for women who have yet to start their blogs because they feel everything needs to be perfect first. And it can encourage those who started without a plan and worry that now they'll never get to where they want to be.

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