How To Build a Better Blog and a Stronger Online Community

Tuesday, August 5, 2014

This old Facebook photo shows that maybe I do more live tweeting than I thought...

Despite my love for social media, I don't do a lot of live tweeting. You won't find me sharing my thoughts on my favorite TV show. On Thursday nights, Olivia Pope gets my full attention. And even when I attend conferences and other events I usually only tweet when I arrive and after I leave because I want to be fully present.

But at BlogHer '14, I couldn't help myself. So many people had so many insightful and inspiring things to say that I just couldn't keep those nuggets of wisdom to myself.

I think I probably tweeted the most during a session titled "Size Isn't Always Everything: The Difference Between Page Views and Community." This panel discussion featured Anita Jackson of Moms Rising, Jordan Page of Fun, Cheap, or Free, and Thien-Kim Lam of I'm Not the Nanny and was moderated by Stacy Ferguson of Blogalicious.

I strongly believe that blogging should be about people, not page views, so this session was right up my alley. But this session not only gave great tips on building community but also on how to build a better blog.

First of all, you need to know the mission of your blog, Page said. 

And you need to set goals related to that mission.

And when it comes to community you have to first figure out your target audience and then go after them. 

Then you need to keep in touch. Email is a great way to do that. 

If you need some guidance in building a better blog, it's OK to look to your favorite websites for help.

But don't copy someone else's blog. You still need to be original. 

And once you figure out what does make you unique, own it! 

What tips do you have for building a better blog and a stronger online community?

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