Your Blog Is Not All About You

Tuesday, November 19, 2013

Today I gave a talk at a social media conference on blogging. In that talk I explained how blogging, especially blogging for a business or organization, is a lot like courtship. Mistakes often made in relationships are made in blogging too. No one likes a person who's self-centered, unreliable or boring. But that's exactly how some folks are on their blogs.

It's not all about you. Even if you're writing a lifestyle blog, you need to think of more than yourself. Consider the value you can add to your readers even when you're sharing stories about your life. Share stories that will inspire, inform or entertain or even help your readers solve a problem.

Consistency is key. Don't be flaky. Decide how often you are going to post your blog and when and stick to that schedule. That way, readers will know when they can count on you for something new. Your readers will feel they can depend on you.

Be creative. At this point it's nearly impossible to find a topic on which to blog that hasn't already been covered. So it's up to you to approach your niche in a creative way and with a distinct voice. As my blogging hero Jeff Goins has said, "Writing isn't about picking the right topic; it's about finding the right voice."

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